How it Began
The PB&J Campaign was created by as a way to protect the environment by reducing the amount of animal products people eat. While beginning as an online campaign, it has grown into a grassroots effort with community outreach events on PB&J Day (April 2nd) and year-round.
Why PB&J is a Fan Favorite
- It's environmentally- and animal-friendly
- It's a novel and friendly attention-getter
- It's easy-to-implement (at home & as outreach)
- It's a simple message and an effective approach
- It's versatile to fit a variety of tastes and needs
- It's compatible with other environmental efforts
- It's got reach - millions of people love PB&J
- It's easy to get active - join us & PB&J.
It's Easy to Get Active with PB&J
You can set-up a table with handouts outside, at an event, or at a local store.
PB&J Variations
- Replace jelly with different flavored preserves or whole fruits (apples, bananas, etc..
- Try different types of nut butters (almond, cashew, hazelnut, and others). There's also great seed butters (sesame, sunflower, and pumpkin).
- Update the white bread of yesteryear with whole grain breads, crackers, or use nut and seed butters directly on fruits and vegetables. Want a hearty breakfast? Add them to bagels or English muffins.
Founder's Favorite
I came across The PB&J Campaign through our Global Grants program. They were one of our first award winners. Since then, we've worked together in a variety of ways, and in 2011 we officially adopted the campaign.
Now one of my favorite meals or snacks is a peanut butter sandwich with apple on the side. I use an organic, natural peanut butter (smooth not crunchy) on whole wheat bread. The peanut butter is high in protein with no added fat or sugar (like conventional brands). The apple provides additional vitamins and fiber with just the right amount of sweetness. For an added boost, I add chia seeds.
So that's my favorite... what's yours? E-mail [email protected] and let us know. ~ Dawn