Our Mission

Mending our food system is a crucial part of solving the world's most destructive and persistent problems. Fortunately, the foods that promote health and well-being are the same foods that conserve scarce resources to better feed the world, while reducing greenhouse gas emissions and protecting the environment.

It's a win-win-win situation but the process is hindered by habit, inadequate nutrition education, and vested interests. A Well-Fed World provides the means for change by empowering individuals, organizations and political decision-makers to embrace the joys and benefits of eating green to create a better world.

Eating Green & Eating Well =

  • Maximizing plant-based foods - Minimizing animal products.
  • Maximizing whole foods - Minimizing processed food.
  • Maximizing organic foods - Minimizing "conventional" pesticide-laden foods.
  • Maximizing local, sustainable farming - Minimizing long-distant travel.
  • Maximizing nutritious food choices - Minimzing junk foods.

More on how to Green Your Diet.

Our Niche

  • AWFW is based in Washington, DC and works across the partisan, issue, and religious divides to empower individuals, grassroots groups, and national leaders.

  • AWFW is a health, hunger and environmental organization that explicitly promotes the benefits of wholesome, plant-rich eating and other green food choices.
  • AWFW goes beyond quick-fixes, and instead works for long-term, structural change at all levels. 
  • AWFW connects with a broad range of social justice organizations around eating green in general and reversing the "Livestock Revolution" in particular.

Plant-Rich Focus

A Well-Fed World specifically highlights the benefits of reducing global meat consumption because of:

  • its immense and immediate potential for positive change;
  • its relative ease in implementing; and
  • its compatibility with other reforms.

Many environmental, health, and food reform organizations acknowledge the benefits of reducing U.S. and global meat consumption, but resist advocating solutions that may be unpopular and risk alienating their member base.

Increasingly, however, the idea of 'kicking the meat habit' is becoming mainstream, especially with partial measures like the increasing popularity of Meatless Mondays and similar campaigns.

Practices do not need to be all-or-nothing to be powerful. Partial steps taken on a large scale can make a much bigger impact than a small percentage of people following the ideal recommendations. 

Fortunately, there's no need to choose between the two options.  Those who are able and willing to implement the greenest ideal choices make the greatest impact, while those making smaller changes achieve proportional benefits for themselves and society. 

That's why AWFW promotes both the ideal and incremental change. We encourage concerned citizens to step-up to the challenge as much as possible. The more change that's implemented, the greater the impact.

We also focus on making individual and societal change easier by working with government and industry to increase the accessibility of healthful, green food options and improve nutrition education. Every day and every meal, we have the power to make choices that improve our health and the health of our planet.

Next page recommendation: What You Can Do.